DVA Adds Three Staff Members
In response to our expanding roster of local and regional clients, DVA has recently added three new staff members: Chris Saunders as Art Director, Michelle Roats as Account Coordinator, and Heather Clark as Traffic Manager.

Saunders most recently worked as senior art director at JWT in Denver, where he oversaw, managed and produced broadcast, print and Web advertising for Ford Dealer Associations in the Southwest. Previously, Saunders worked as a freelance art director for numerous New York firms on accounts such as PricewaterhouseCoopers, TV Guide, Frontier Airlines and Subaru.

A Central Oregon native and Oregon State University graduate, Roats brings marketing and event planning experience to the agency’s account management team. Roats most recently worked as general manager for C3 Events, Central Oregon’s premier event planning organization, and prior to that post held the position of Marketing Manager for a non-profit arm of the Texas Stampede.

Well-known in Central Oregon for her coverage of sports in The Bulletin for the past 10 years, Clark utilizes her writing and project management experience to oversee and manage the flow of projects through the agency.   

Tourism Walla Walla Selects DVA As Its Full-Service Destination Marketing Partner
After a Pacific Northwest-wide search that included more than 15 candidates, Tourism Walla Walla has selected DVA as its full-service destination marketing partner. As such, DVA will be responsible for promoting Walla Walla as a year-round leisure travel destination to regional and national audiences.

“While each agency brought something unique to the table, DVA’s leadership, integration of services, and destination marketing experience were key factors in the decision of our board,” said Michael Davidson, President and CEO of Tourism Walla Walla. “We’re confident that this partnership will go a long way toward helping Walla Walla grow and evolve as a year-round, multi-faceted destination.”

Some of DVA’s current and recent tourism industry experience includes work completed for destination marketing organizations such as the Central Oregon Visitors Association, Visit Bend, and the Cannon Beach Chamber of Commerce.

Following the completion of a brand audit, DVA will develop a new strategic marketing plan that will be implemented in 2012. An off-season marketing campaign focusing on the November through March timeframe, when occupancy at area hotels typically declines following the busy summer travel season, will begin immediately. This campaign will carry over to a year-round marketing effort that utilizes traditional advertising, public relations, social media, electronic marketing, strategic partnerships, and events/promotions to build awareness and visitation.

Mt. Bachelor Chooses DVA for Resort Marketing and Public Relations
Mt. Bachelor, the fifth largest ski area in the country, has long been a favorite weekend (and occasional weekday) destination for DVA employees throughout the agency's history. Now all those days of powder are paying off as Mt. Bachelor has chosen DVA to create a new marketing campaign for its 50th anniversary season.

"We felt it was important for our marketing to be handled locally, by a group that is not only familiar with the mountain, but by people who are part of the community and who understand the region," said Dave Rathbun, president and general manager of Mt. Bachelor.

As the agency of record, DVA will provide fully-integrated services for the resort's marketing needs, including brand management, creative development, media planning/buying, public relations and other duties.

DVA Adds New Account Supervisor
DVA is pleased to announce the addition of ShanRae Hawkins as Account Supervisor. ShanRae brings a wealth of tourism and hospitality experience to DVA from her previous stints as Director of Marketing for Sunriver Resort and Bend's Old Mill District. In addition to her marketing experience, she holds a degree in communications from the University of Idaho.

DVA Hires New Copywriter
Coming from the sleepy little backwater of Chicago, Nicholas Reese has come to the big city of Bend to join DVA as their newest copywriter. Nick's previous experience includes stints at Chicago agencies Flow Creative and JWT, where he worked on national campaigns for such brands as Nabisco, Nestle, Oscar Mayer and Illinois Board of Tourism. He is a graduate of the Chicago Portfolio School and the University of Nevada-Reno.

DVA Hires Senior Art Director
Everything is bigger in Texas, including our newest art director's experience. Senior Art Director Rob Johnson comes to DVA from Dallas, where he gained more than 15 years of experience creating award-winning work on accounts such as Nokia, Dr Pepper/Seven Up, FedEx Kinkos and Blockbuster Online. Rob has worked at several Texas agencies, including The Richards Group, Firehouse, Kolar and SicolaMartin, as well as with his own companies FUEL and Hirerob.com. Rob holds degrees in communication from The University of Texas at Austin and Texas Tech University.

DVA Has Strong Showing at Annual Awards Show
It was another big year for DVA at the Advertising Federation's 2008 Drake Awards. DVA walked away from the competition with the most total awards of any organization as more than 40 honors were racked up in multiple categories including print, television, radio and design.

At the end of the night, DVA brought home 1 Drake Award, 6 Gold Addys, 23 Silver Addys, 15 Bronze Addys and a Wipe Out Award.

The following is a full list of DVA's 2008 Drake Awards. Congratulations to everyone involved and especially to our clients for another successful year creating award-winning work.

DRAKE
Keep Santa Fat: TV / Gym

GOLD
Cascade Healthcare Community: St. Charles Redmond Radio / Fish
Keep Santa Fat: TV / Gym
Lumbermens: Newspaper Ad / Home
Lumbermens: Newspaper Ad / Auto
Remington Ranch: DVD Mailer
Remington Ranch: Sales Brochure

SILVER
Bend VCB: Visitors Guide
Cascade Healthcare Community: Heart Center Brand Magazine Ad / Fisherman
Cascade Healthcare Community: Center Brand Magazine Ad / Gardener
Cascade Healthcare Community: Heart Center Brand Magazine Ad / Snowboarder
Cascade Healthcare Community: St. Charles Redmond Newspaper Campaign
Cascade Healthcare Community:. Charles Redmond Radio / Control Tower
Clear Choice Group Health: Medicare TV
8th Annual "Heaven Can Wait": Campaign
8th Annual "Heaven Can Wait": 5K Campaign
Inovia: Direct Mail
Kah-Nee-Ta: Outdoor / Bed
Kah-Nee-Ta: Outdoor Campaign
Keep Santa Fat: Web Site
Keep Santa Fat: Parade Entry
Lumbermens: Newspaper Campaign
Lumbermens: Newspaper Ad / Business
Providence Medford Medical Center: Radio
Providence Medford Medical Center: TV / Walk
Remington Ranch: Wicked Pony Invitation
Remington Ranch: Stationary Package
Remington Ranch: Newspaper Ad / Experience
Remington Ranch: Logo
St. Charles Hospital: Red Radio

BRONZE
Cascade Healthcare Community: St. Charles Redmond Brand Ad / Climber
Cascade Healthcare Community: Heart Center Newspaper Campaign
Clear Choice Group Health: TV / Bob's Job
Clear Choice Group Health: TV / Sue's To Do
Kah-Nee-Ta: Outdoor / Bed
Keep Santa Fat: Direct E-Mail
Keep Santa Fat: T-shirt Package
Lumbermens: Sales Kit
Providence Medford Medical Center: Newspaper Campaign
Remington Ranch: Full Page Ad / Raw Clay
Remington Ranch: Full Page Ad / Experience
Remington Ranch: Spread Ad / Experience
Remington Ranch: Spread Ad / Surpass
Remington Ranch: Ad Campaign / Spread
Remington Ranch: Wicked Pony Logo

WIPE OUT AWARD
Felt Bicycles: Mountain Bike Campaign

DVA Wins Three Tellys
DVA was honored with three 2007 Telly Awards for its work with Visit Bend and the Keep Santa Fat self-promotional campaign.

The Telly Awards honor the best local, regional, and cable television commercials and programs, as well as work created for the web. Work is judged by a panel of top industry professionals, all past winners of a Silver Telly.

DVA Scores Four Regional Addys
After winning a host of awards at the local Addys earlier this year, DVA has gone on to win four Northwest ADDY Awards from the Northwestern region chapter of the American Advertising Federation. DVA received Silver Addys for the St. Charles Redmond "Control Tower" radio spot, the Heaven Can Wait 5K campaign, the Wicked Pony invitation for Remington Ranch and the Bend Visitor & Convention Bureau's Visitor Guide. These pieces were selected from over 700 entrants representing the Northwest advertising industry's best work in 2007.