Mt. Bachelor Chooses DVA for Resort
Marketing and Public Relations
Mt. Bachelor, the fifth largest ski area in the country, has long been
a favorite weekend (and occasional weekday) destination for DVA employees
throughout the agency's history. Now all those days of powder
are paying off as Mt. Bachelor has chosen DVA to create a new marketing
campaign for its 50th anniversary season.
"We felt it was important for our marketing to be handled locally,
by a group that is not only familiar with the mountain, but by people
who are part of the community and who understand the region,"
said Dave Rathbun, president and general manager of Mt. Bachelor.
As the agency of record, DVA will provide fully-integrated services
for the resort's marketing needs, including brand management,
creative development, media planning/buying, public relations and other
duties.
DVA Adds New Account
Supervisor
DVA is pleased to announce the addition of ShanRae Hawkins as Account
Supervisor. ShanRae brings a wealth of tourism and hospitality experience
to DVA from her previous stints as Director of Marketing for Sunriver
Resort and Bend's Old Mill District. In addition to her marketing
experience, she holds a degree in communications from the University
of Idaho.
DVA Hires New Copywriter
Coming from the sleepy little backwater of Chicago, Nicholas Reese has
come to the big city of Bend to join DVA as their newest copywriter.
Nick's previous experience includes stints at Chicago agencies
Flow Creative and JWT, where he worked on national campaigns for such
brands as Nabisco, Nestle, Oscar Mayer and Illinois Board of Tourism.
He is a graduate of the Chicago Portfolio School and the University
of Nevada-Reno.
DVA Hires Senior
Art Director
Everything is bigger in Texas, including our newest art director's
experience. Senior Art Director Rob Johnson comes to DVA from Dallas,
where he gained more than 15 years of experience creating award-winning
work on accounts such as Nokia, Dr Pepper/Seven Up, FedEx Kinkos and
Blockbuster Online. Rob has worked at several Texas agencies, including
The Richards Group, Firehouse, Kolar and SicolaMartin, as well as with
his own companies FUEL and Hirerob.com. Rob holds degrees in communication
from The University of Texas at Austin and Texas Tech University.
DVA Has Strong Showing at Annual
Awards Show
It was another big year for DVA at the Advertising Federation's 2008
Drake Awards. DVA walked away from the competition with the most total
awards of any organization as more than 40 honors were racked up in
multiple categories including print, television, radio and design.
At the end of the night, DVA brought home 1 Drake Award, 6 Gold Addys,
23 Silver Addys, 15 Bronze Addys and a Wipe Out Award.
The following is a full list of DVA's 2008 Drake Awards. Congratulations
to everyone involved and especially to our clients for another successful
year creating award-winning work.
DRAKE
Keep Santa Fat: TV / Gym
GOLD
Cascade Healthcare Community: St. Charles Redmond Radio / Fish
Keep Santa Fat: TV / Gym
Lumbermens: Newspaper Ad / Home
Lumbermens: Newspaper Ad / Auto
Remington Ranch: DVD Mailer
Remington Ranch: Sales Brochure
SILVER
Bend VCB: Visitors Guide
Cascade Healthcare Community: Heart Center Brand Magazine Ad / Fisherman
Cascade Healthcare Community: Center Brand Magazine Ad / Gardener
Cascade Healthcare Community: Heart Center Brand Magazine Ad / Snowboarder
Cascade Healthcare Community: St. Charles Redmond Newspaper Campaign
Cascade Healthcare Community:. Charles Redmond Radio / Control Tower
Clear Choice Group Health: Medicare TV
8th Annual "Heaven Can Wait": Campaign
8th Annual "Heaven Can Wait": 5K Campaign
Inovia: Direct Mail
Kah-Nee-Ta: Outdoor / Bed
Kah-Nee-Ta: Outdoor Campaign
Keep Santa Fat: Web Site
Keep Santa Fat: Parade Entry
Lumbermens: Newspaper Campaign
Lumbermens: Newspaper Ad / Business
Providence Medford Medical Center: Radio
Providence Medford Medical Center: TV / Walk
Remington Ranch: Wicked Pony Invitation
Remington Ranch: Stationary Package
Remington Ranch: Newspaper Ad / Experience
Remington Ranch: Logo
St. Charles Hospital: Red Radio
BRONZE
Cascade Healthcare Community: St. Charles Redmond Brand Ad / Climber
Cascade Healthcare Community: Heart Center Newspaper Campaign
Clear Choice Group Health: TV / Bob's Job
Clear Choice Group Health: TV / Sue's To Do
Kah-Nee-Ta: Outdoor / Bed
Keep Santa Fat: Direct E-Mail
Keep Santa Fat: T-shirt Package
Lumbermens: Sales Kit
Providence Medford Medical Center: Newspaper Campaign
Remington Ranch: Full Page Ad / Raw Clay
Remington Ranch: Full Page Ad / Experience
Remington Ranch: Spread Ad / Experience
Remington Ranch: Spread Ad / Surpass
Remington Ranch: Ad Campaign / Spread
Remington Ranch: Wicked Pony Logo
WIPE OUT AWARD
Felt Bicycles: Mountain Bike Campaign
DVA Wins Three Tellys
DVA was honored with three 2007 Telly Awards for its work with Visit
Bend and the Keep Santa Fat self-promotional campaign.
The Telly Awards honor the best local, regional, and cable television
commercials and programs, as well as work created for the web. Work
is judged by a panel of top industry professionals, all past winners
of a Silver Telly.
DVA Scores Four Regional Addys
After winning a host of awards at the local Addys earlier this year,
DVA has gone on to win four Northwest ADDY Awards from the Northwestern
region chapter of the American Advertising Federation. DVA received
Silver Addys for the St. Charles Redmond "Control Tower" radio
spot, the Heaven Can Wait 5K campaign, the Wicked Pony invitation for
Remington Ranch and the Bend Visitor & Convention Bureau's Visitor
Guide. These pieces were selected from over 700 entrants representing
the Northwest advertising industry's best work in 2007.